our work

Digital Artisans’ user-centered design process gets at the of your business.

We’re not interested in simply selling clients on cookie-cutter templates that don’t suit their needs.  We help clients truly understand and fulfill what a website and their marketing efforts are capable of. Whether you already have a savvy marketing team or need more intensive help on marketing and digital strategy, we’re here to create unique designs that convey your organization’s goals and personality – and function well.

our customers

Lahey Health

Non-profit / Health

Growing hospital network Lahey Health needed to refresh its outdated philanthropy website and bring its printed donor list online. The new site focuses attention on the value of donor contributions and allows users to search for and filter donor information in a simplified and responsive site.  Meanwhile Lahey has an easier-to-manage WordPress user interface used for multiple hospital sites that balances individual hospital needs and system branding.

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Groton Community School

Non-profit / Education

Digital Artisans created a friendly but functional site that conveys Groton Community School’s “sense of belonging” to current and prospective parents. The team at the school knew early childhood education, but lacked an internal web savvy resource.  Digital Artisans moved them from a hard-to-manage site to a simpler user interface and helped them pare down and improve outdated content with improved calls to action, photography and web-optimized content to improve SEO and readability.

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EYP / STEM Impact

B2B / Education Architecture

EYP wanted users to be able to quickly find data and answers rather than reading lengthy complex reports about campus building usage.  Now data visualization and segmentation turns raw data into powerful storytelling in a responsive, interactive site that has become an important sales tool for their consulting services.

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Groton Wellness

B2C / Health & Wellness

Groton Wellness needed a site that reflected the expansion of their dentistry practice into alternative medicine, a spa and cafe. The design communicates their green goals while making it easy for clients to find information on services and medical conditions  An eCommerce implementation allows them to sell gift certificates and online seminars, while a calendar keeps supporters informed about upcoming events, seminars and lectures.

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Arden Engineering

B2B / Services

Arden Building Companies needed rebranding to merge existing websites for the flagship company and associated subsidiaries across southern New England. The new unified site structure, case studies and blog improves the user experience and journey. It allows Arden to highlight its construction capabilities in a host of vertical markets, while improving SEO. Targeted contact forms allow leads to be funnelled to the correct local company, while maintaining the overall brand.

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Greater Lowell Health Alliance (GLHA)

Non-profit / Health

Made up of over 130 public health, educational, governmental and non-profit entities in the Lowell, the GLHA needed a new website that made its public health priorities clearer and provided an opportunity to apply for grants online.  The site now also features a calendar with filterable event categories for its own news and events as well as community resources.

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Digaboom

B2B / Technology

Digital Artisans created branding, a web presence and designed User Interface for tech startup Digaboom.  Digaboom and DA co-founder Tracey Green led the UX/UI effort to design functionality and the look that powers Digaboom’s platform for networking and project-matching for freelance digital marketing talent.

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Salon Success Academy

B2C / Beauty

Salon Success needed an online presence that reflected its system of rolling courses that start every few months. The UX for the site highlights their main programs while funneling interested studentsinto lead generation forms and online enrollment. The simplified main page features a countdown to the next class round, blog highlights and program information studded with clear calls to action.

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Terrafunga

B2C / Retail

Digital Artisans created branding and an online presence for this new Vermont exotic mushroom farm.  A WordPress site with integrated Woo Commerce allows them to ship and sell far beyond their local market, while their blog of recipes, food trends and healthy living contributes to SEO and inbound marketing efforts.

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Grillo Oriental Rugs

B2C / Retail

A new WordPress and Woo? Commerce implementation allows Grillo to highlight its inventory with a new virtual rug gallery, complete with pricing detail and the ability for customers to zero in on rugs by collection, size and shape.  They now have expanded marketing efforts for their rug cleaning and restoration business with quick quotes, special offers and blog advice about rug care that improves their SEO.

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