- Outdated web technology for the existing site
- Balancing the needs of a growing chain, its local hospital affiliates — and their long-term relationships with donors
- A need to easily update donor information
- Desire to avoid creation and management of multiple websites
Lahey Challenges Included
Lahey donors can now
- Feel like they are on a personalized site that focuses on individual hospital/donor relationships
- See how their donations matter
- Be inspired by other donor stories
- Enjoy a clear, simplified and responsive site
- Search for and filter donor information.
- Monitor social media feeds that show Lahey Philanthropy in action.
The new site allows Lahey to
- Feature stories and stats about donors, their motivations and the impact of their giving
- Reduce expensive printing costs
- Easily upload new donor information to keep the site updated
- Integrate social media into the page
- Balance an individual hospital focus with the ease of a single integrated branded site
- Personalize news to a single hospital or share it across the broader network.