Lahey Health Cancer Institute
When facing a cancer diagnosis, the last thing a person needs is trying to navigate a confusing array of hospital departments. Lahey Health created its Cancer Center with a multi-disciplinary team of physicians and professionals to streamline and simplify patients’ access to treatment.and wanted the same vision reflected online. Their new Cancer Center website is a clear and welcoming introduction to Lahey’s major cancer care services and multi-disciplinary approach. Leveraging user research from both patients/families and medical professionals, DA created a website centering on the patient journey. The site is personalized with patient stories and is designed to ease anxiety and streamline information access, while still providing important knowledge about the care models and expert physicians available at Lahey Health.