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A move from print and outdated web technology

Lahey Health, a growing hospital network north of Boston, needed to refresh its philanthropy website and bring its printed donor list online.

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Lahey Challenges Included

  • Outdated web technology for the existing site
  • Balancing the needs of a growing chain, its local hospital affiliates — and their long-term relationships with donors
  • A need to easily update donor information
  • Desire to avoid creation and management of multiple websites
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Going beyond listings to highlight the impact of donor contributions

During the discovery process, a collaborative whiteboarding session brainstormed ideas that went far beyond the original idea of a simple listing of donors. Digital Artisans helped focus attention on a desire to highlight the value of those contributions and the good they allow Lahey to do in the community.

Digital Artisans designed and developed Word Press templates to fit the team’s needs, creating a website to best serve both donors and the long-term goals of Lahey Health Philanthropy. The move to a new platform and interface made the site easier to manage for the team of non-technical users.

Lahey Donors

Lahey donors can now

  • Feel like they are on a personalized site that focuses on individual hospital/donor relationships
  • See how their donations matter
  • Be inspired by other donor stories
  • Enjoy a clear, simplified and responsive site
  • Search for and filter donor information.
  • Monitor social media feeds that show Lahey Philanthropy in action.

The new site allows Lahey to

  • Feature stories and stats about donors, their motivations and the impact of their giving
  • Reduce expensive printing costs
  • Easily upload new donor information to keep the site updated
  • Integrate social media into the page
  • Balance an individual hospital focus with the ease of a single integrated branded site
  • Personalize news to a single hospital or share it across the broader network.