2024 Website Design Trends: Beyond Flat, Towards Immersion and Efficiency

Rocket ship heading towards 2024
by the Design Team

As we dive deeper into 2024, website design trends are evolving to reflect a growing desire for immersive experiences, personalization, and efficient user journeys. While some familiar themes persist, like minimalism, exciting new elements are emerging, shaping the future of web design. Let’s explore six (6) key trends:

AR/VR Integration

You may hear a lot about the new Apple Vision Pro or Meta Quest 3 and question when they will be adopted by mass markets, but augmented reality (AR) and virtual reality (VR) are no longer distant dreams. Websites are starting to leverage their potential today. For example Home Depot and Wayfair apps both support viewing products in your own room through their apps, and Maybelline lets you try on makeup. Expect to see more AR experiences embedded within websites, allowing users to virtually interact with products and services in a realistic way. VR experiences can offer immersive brand storytelling, product demonstrations, face filters, video calls, sizing clothing, and games, blurring the lines between the digital and physical world.

Gradients Make a Comeback

Flat design has dominated the website scene for years, but a shift is brewing. Gradients are re-emerging, adding depth and dynamism to web interfaces. Expect to see subtle, complementary color gradients creating a more fluid and engaging user experience. This doesn’t spell the end of minimalism, but rather a nuanced evolution towards richer visuals.

Chart showing good and bad approaches to treating gradients.

AI, Automation and Efficiency

Personalization remains a priority, but with a twist. Instead of extensive user customization options, we’ll see a rise in AI-powered automation that personalizes the experience dynamically based on user behavior and preferences. This frees users from tedious configuration and provides a more streamlined journey. For example, AI-powered chatbots can offer tailored customer support, and content can adapt to individual interests.

Component Architecture

As websites become more complex and dynamic, component-based architecture is gaining traction. This modular approach breaks down the website into reusable components, making it easier to build, maintain, and update. This allows for flexibility and faster development, while ensuring consistency across different pages and devices.

Various components used on a website that can be reused and modified easily.

Various components used on a website that can be reused and modified easily.

Minimalism in 2024

While minimalism isn’t disappearing, it’s adapting. We’ll see a shift towards “intentional minimalism”, where clean lines and white space remain, but with the addition of carefully chosen visual elements for deeper engagement. The focus is on simplicity that serves a purpose, not empty space for its own sake.

Bento Box Design

Inspired by the structure of a Japanese bento box, this design divides elements into grid-based sections with various widths and heights to show off different design elements and information, allowing to show a lot in a little bit of space. While the idea of showing so many visuals at once seems chaotic, the grid structure allows for separation and breathing room between the different elements, while supporting a unique and impactful visual that doesn’t overwhelm the user.

Two example images of the "Bento Box" design trend

Example Bento Box designs by Procreate (left) and Bolt (right).

Remember: These trends are not mutually exclusive. They can be combined and adapted to create unique and engaging website experiences that resonate with your target audience. By staying ahead of the curve and embracing these trends, you can ensure your website remains visually stunning, user-friendly, and future-proof.


  • Accessibility remains paramount: While exploring new technologies, remember to prioritize website accessibility for all users, regardless of ability.
  • Content is still king: No matter how visually immersive your website is, high-quality, relevant content is crucial for engaging users and achieving your goals.

Whether you are a marketing agency or a marketer, it is important to stay on top of the latest trends. We hope this article provides a glimpse into the exciting world of 2024 website design trends!